Spotify, the online streaming platform, has announced the top five most-streamed podcasts in Nigeria, Kenya, and South Africa for 2024.
In a statement on Thursday, Spotify’s Sub-Saharan Africa Podcast Manager, Ncebakazi Manzi, revealed that “Apostle Femi Lazarus” retained its position as the most-streamed podcast in Spotify in Nigeria.
Manzi said others were “Motivation Daily by Motiversity,” the Success Addicted Podcast with the voice of Earl Nightingale; Napoleon Hill; Jim Rohn, and many more,” “Apostle Joshua Selman, and The HonestBunch Podcast.
She said the top five most streamed podcasts in South Africa on Spotify were: “The Joe Rogan Experience”, “The Diary of a CEO with Steven Bartlett”, “What Now? With Trevor Noah”, “Motivation Daily by Motivarsity” and “Podcast and Chil with MacG”.
For the top five most streamed Spotify podcasts in Kenya, Manzi said they were: “The97sPodcast”, “So This Is Love”, “The Mkurugenzi Podcast”, “Mic Cheque Podcast” and “The Sandwich Podcast”.
She pointed out podcasts as one of Africa’s most cherished storytelling mediums.
With nearly four billion minutes of podcast audio consumed in Sub-Saharan Africa in 2024, she noted that the continent’s enthusiasm for this format was unmistakably evident.
“South Africa, Nigeria, and Kenya listened to the most shows this year, with South Africa contributing over two billion minutes.
“The numbers don’t lie. Podcasting is here to stay because it lets creators take control of their narratives and tell these stories on their terms while bringing their community along for the journey.
“Podcasts are personal, but trends do exist across the continent’s leading markets and beyond,” she said.
Manzi noted that motivational shows around issues like managing finances, relationships, personal goals and health remained popular across the three leading countries.’
She said shows like “The Diary Of A CEO with Steven Bartlett”, “Motivation Daily by Motiversity” and “The Success Addicted Podcast” have attracted listeners who wanted to get their lives in order and learn from the stories of inspirational people.
“Audiences in Nigeria and South Africa embrace shows about spirituality.
“Christian Motivation had one of the most shared episodes in South Africa while “Apostle Joshua Selman” maintained his popularity in Nigeria for another year.
“As the continent’s second-largest podcast market, Nigeria listened to 700 million minutes in 2024 and it created half of the new shows published in Sub-Saharan Africa this year.
“Even though spirituality dominated Nigeria’s top charts, the continued popularity of shows like “I Said What I Said” and “The HonestBunch Podcast” tell us that listeners also want conversation-style shows.
“Listeners in Kenya and South Africa also showed affinity toward these shows,” she said.
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